Marketing Week’s Tips to Prepare Your 2020 To-Do List
The new year is here and it’s time to prepare your tools and strategies to further grow your marketing performance.
To help you prepare a marketing to-do list for 2020, Marketing Week’s Russell Parsons has shared some useful tips.
Parsons says, “From standing up and being proud of marketing as a career, to turning back to insight to understand customers, and from the need for new routes to attract a more diverse workforce, to TimeTo campaign’s uphill struggle, we set out the key items that need to be on your list of priorities in 2020.
Say it loud: ‘I am a marketer and proud’
Taking questions at the end of a session addressing marketing’s role in corporate purpose, a panel of very senior marketers were asked by an audience member with a diffidence that suggested the question was without irony: “It’s OK to still sell stuff, right?”. Turns out it was, phew. At risk of applying undue context, the questionner’s point to the esteemed panel was this: “While saving the world is a worthwhile exercise, selling products and services to generate profitable growth is not without nobility”.
This incident is demonstrative of a wider malaise among some marketers, something which has been bubbling under the surface since the turn of the decade about to end – an industry ill at ease with itself”.
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