Social media marketing is scaling new heights with new services and features. With constant rise in social media population, businesses get opportunities to connect with more people online and increase sales.

We are welcoming the new year in couple of days. So it’s right time to learn how experts perceive the growth of social media marketing.

Social Media Examiner contributor Lisa D. Jenkins has shared 12 social media marketing predictions by marketing experts.

Jenkins says, “Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?

In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

#1: Facebook Ad Costs Push Advertisers Off the Platform

Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.

The implication of this change is that companies with a low average order value or that don’t change how they evaluate their Facebook advertising returns will be priced out of the platform. The statement, “the business that can pay the most for a customer wins” has never been truer. The solution to combating increasing Facebook ad costs is threefold”.

12 Social Media Marketing Predictions From the Pros

Social Media Examiner

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