Use of Artificial Intelligence (AI) in search engine optimization helps you to improve your current SEO performance by discovering opportunities for improved optimization, such as including related keywords in your optimization plans . It can also improve the accuracy of both keyword research and competitor analysis.

SEO Clarity contributor Mary Kate Mack has shared an article highlighting the use of AI to improve your SEO content strategy.

Mack says, “Over the years, SEO has gone through many transformations. The way we searched in 2008 is not how we search today. Our behavior has evolved to encompass far more modern and sophisticated technology.

For example, in 2008, we typed the query “Restaurants in Chicago” into a search engine and it displayed 10 hyperlinks, often led by paid advertising. Nowadays the search query is much more conversational, with the searcher asking more targeted questions such as “where is the best place to eat in Chicago” instead of simply looking for “Restaurants in Chicago”.

Voice search is also growing and, with the evolution of smart speakers like Google Home and Amazon’s Alexa, searchers are no longer typing brief, cryptic queries as a result. Artificial Intelligence (AI) can determine “sentence sense” because there is more semantic content in each inquiry. Voice activated speakers are the “new normal,” and part of daily life”.

Why Artificial Intelligence is Important to Your SEO Content Strategy

SEO Clarity

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