CMI Shares 175+ Tech Tools Used by Content Marketers
Content management remains at the heart of your content marketing efforts. Your content creation process help you achieve success only if you are able to put the content in front of your audience.
A CMI study has revealed that only 58% of content marketers have technology to manage content across the enterprise.
To help you learn about the right tools for your content marketing journey, Content Marketing Institute contributor Kim Moutsos has shared a list of 175+ tech tools used by content marketers.
Moutsos says, “CMI research shows content tech proficiency is a key differentiator between the most successful and the least successful content marketers.
Of course, tech success is more likely if you pick technologies well suited to your program’s needs. But that’s easier said than done. A CMI study conducted in 2019 found that only 58% of content marketers say their companies have the technology to manage content across the enterprise. And only 16% of those say they’re using that tech to its potential. Oof.
As content tech options expand every day, creating a short list of options – let alone selecting the optimal choice – only gets more complex. A well-planned tech strategy and thorough research to determine the solutions that best fit your team and tech needs remain the best way to sort through the options”.
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