Improving YouTube Video Ads with Extensions
Google has launched different extensions to help advertisers make their video ads more relevant.
Google Ads team has announced that video ads can be improved with call-to-action extensions and Sitelink extensions.
Google Ads team says, “To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action. This information appears directly alongside your video ad.
Later this year, call-to-action extensions, which are currently available for TrueView in-stream and non-skippable video ads, will also become available for 6-second bumper ads. Even when your primary objective is to drive reach, awareness or consideration, this launch will make it easier for viewers to take an action, like visiting your website, after seeing your ad”.
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