A Google penalty is the negative impact on a website’s search rankings. Penalty is decided based on updates to Google’s search algorithms or manual review for violating the SEO rules.

Search Engine Journal contributor Kristine Schachinger has answered four questions relate to ‘Google Penalty in SEO’.

Schachinger says, “A penalty is not when your site has a downturn because Google has rolled out a general algorithmic update affecting many sites either positively or negatively.

There is no official name for this process. But when your site loses rankings it is often called an “algorithmic devaluation.”

It’s not a term that exactly rolls off the tongue, so likely why the term “penalty” is so often bandied about. However, penalties are site-specific.

So How Does a Penalty (Manual Action) Differ from an Algorithmic Devaluation?

If you have been in SEO for more than a month or so, you are sure to have heard of the dreaded manual action”.

What Is a Google Penalty in SEO?

Search Engine Journal

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