Create mobile-friendly email campaigns with these tips
According to a Campaign Monitor report, in the first quarter of 2019 mobile Internet traffic represented 40.61% of all Internet traffic. The widespread use of mobile for accessing the Internet requires you to make your email campaigns accessible on mobile too.
Social Media Today contributor Mark Walker-Ford has shared eight tips to create mobile-friendly email campaigns.
Ford says, “Are you looking for ways to improve your email marketing strategy? Ensuring that your email campaigns are mobile-friendly is now a key step, but what can you do to improve the performance of your emails on mobile devices?
Here’s a quick summary:
- Concise subject lines
- Engaging pre-header text
- Perfect personalization
- One clear call to action”.