According to a Campaign Monitor report, in the first quarter of 2019 mobile Internet traffic represented 40.61% of all Internet traffic. The widespread use of mobile for accessing the Internet requires you to make your email campaigns accessible on mobile too.

Social Media Today contributor Mark Walker-Ford has shared eight tips to create mobile-friendly email campaigns.

Ford says, “Are you looking for ways to improve your email marketing strategy? Ensuring that your email campaigns are mobile-friendly is now a key step, but what can you do to improve the performance of your emails on mobile devices?

Here’s a quick summary:

  • Concise subject lines
  • Engaging pre-header text
  • Perfect personalization
  • One clear call to action”.

Email Marketing Tips: 8 Tips for Mobile Friendly Email Campaigns

Social Media Today

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