The BBC’s Mark Ward has published an article ‘Why search is no longer all about Google’.

In his article Ward explains how the Internet has grown beyond Google.

Ward says, “Once upon a time, Google was the beginning and end of life online.

If you could not find what you wanted by typing a few words into that familiar search box and hitting return, then it may as well not exist.

Google was the web.

“For a long time search was all about the bag of words,” said Stephen Emmott, an expert in search engines at consultants Gartner.

Google prospered because it had a bigger bag of words than anyone else, and it was able to pluck what you wanted out of its bag quicker than anyone else”.

Why search is no longer all about Google


Sharing is caring