In email marketing, the first step to achieve success is to get your emails opened. And here the email subject line plays the pivotal role.

The Merkle contributor Shruti Sinha has shared some useful tips on creating the email subject lines that help you to increase open rates.

Sinha says, “Given its cost effectiveness, email can help marketers reach a larger, targeted audience more frequently and accurately because it is a direct and addressable format. Some of the tools that help grab a reader’s attention in email are the sender’s name, the email preheader text, and most importantly, the subject line.

Creating the right subject line

To ensure a higher open rate, your email subject line needs to be catchy and attention grabbing. There are multiple attributes of the subject line that can make it attractive to your customer. These attributes can be grouped together in the following acronym CURVE.

  1. Curiosity – Subject lines with a capital letter or that end in a question mark or exclamation point can lead to curiosity
  2. Urgency – This is generally used at end of a sale period with phrases like”.

How to Create Email Subject Lines That Will Increase Open Rates


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