The Social Media Examiner contributor Chintan Zalani has shared a short guide to help marketers set up YouTube TrueView video discovery ads.

About YouTube TrueView Video Discovery Ads

TrueView video discovery ads can run on the YouTube search results and watch pages for both desktop and, as well as the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. 

How to Set up

Zalani says, “TrueView discovery ads can deliver an excellent ROI because you pay only when someone clicks on your ad thumbnail, thereby demonstrating an interest in your brand. Think of these ads as a tool to promote your YouTube channel, boost channel subscriptions, and increase brand awareness.

TechStyle Fashion Group, a direct to consumer brand, started experimenting with discovery ads in November of 2018. They’ve seen a 25% lower cost per leadcompared with their advertisements on other channels.

Before you run your first YouTube TrueView discovery ad, complete these two setup tasks:

How to Set Up YouTube TrueView Video Discovery Ads

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