Influencer marketing enables to you to reach your target audience and directly market your products and services. But you need to be careful in choosing the right and real influencers.

The Entrepreneur contributor Barrett Wissman has shared seven ways to achieve more from your influencer marketing campaigns.

Wissman says, “Influencer marketing helps brands bridge the gap between the suspicious and the familiar. Whether you want to convince audiences of your sincerity, educate the masses about your company values or just make a few more impressions, influencer marketing has the answer.

To make the most of every influencer partnership, follow these helpful tips:

1. Skip the big names.

You don’t need a Kardashian to pitch your product. While influencers with big audiences make big impressions, those impressions don’t always last.

Our influencer management and marketing firm Two Pillar Management believes strongly in the power of microinfluencers. Not only do smaller influencers cost less, but their fans also tend to be more engaged — perfect for brands looking to build allure through authenticity”.

How to Get More From Your Influencer Marketing Investment


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