While creating marketing content you need to keep one thing in mind – the customer’s interest and requirements. By staying focused on these two you can create content that can help you achieve your marketing goals.

The Convince & Convert team has published a new podcast episode ‘How to Create Useful Content That Your Customers Want’ featuring Bogdan Zlatkov.

You will learn the following from the podcast:

  • How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign.
  • Why ebook downloads can be a deceptive metric.
  • How LinkedIn keeps their content and products tied together in a way that benefits the customer.

How to Create Useful Content That Your Customers Want

Convince & Convert

Sharing is caring