How to Create Useful Content That Your Customers Want [Podcast]
While creating marketing content you need to keep one thing in mind – the customer’s interest and requirements. By staying focused on these two you can create content that can help you achieve your marketing goals.
The Convince & Convert team has published a new podcast episode ‘How to Create Useful Content That Your Customers Want’ featuring Bogdan Zlatkov.
You will learn the following from the podcast:
- How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign.
- Why ebook downloads can be a deceptive metric.
- How LinkedIn keeps their content and products tied together in a way that benefits the customer.
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