How to Use Push Notification to Improve Marketing
Push notifications are virtually inserted in all the devices. They are intended to catch a customer at the last moment offers.
Jeff Bullas has shared five ways you can use push notification to make your marketing more rewarding.
Bullas says, “This article will discuss examples of this in practice as well as several push notification marketing strategies that many marketers aren’t using. By missing these strategies, they are missing the array of opportunities that push marketing holds.
1. You are not planning for getting opt-ins
This is how push notifications work. You cannot deliver push messages unless users subscribe to them from your website or mobile app. Specifically, for website-based web push notifications, you need to ask every visitor to subscribe to your alerts”.
5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using
Luckily, Android users subscribe to app-based push alerts by default
when they install an app. However, iOS apps don’t get this liberty. They
need to manually ask every user right after the app-install to
subscribe to the alerts
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