Video is an essential element of our marketing strategy today. The prevalence of wide social media has made it possible to meet our marketing goals with well-planned marketing videos.

HubSpot contributor Clifford Chi has shared five viral marketing video case studies and has explained the psychology behind their success.

Chi says, “In 2007, brothers Chip and Death Heath accomplished something that even the Coen brothers would tip their caps to — their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Timesand Wall Street Journal bestseller lists.

Made to Stick achieved astronomical success because it taught readers a model for making ideas “sticky”, or, in other words, making ideas digestible, memorable, and compelling. And by analyzing countless amounts of “sticky” ideas, like JFK’s “Man on the Moon” speech and even some conspiracy theories, the Heath Brothers noticed that a “sticky” idea usually follows six principles:

  1. Simple: its core message must be easy to grasp.
  2. Unexpected: it should break cliche and evoke enough curiosity to grab someone’s attention and hold it”.

Learn about the five viral videos and their strategies, visit the link below.

The Psychology Behind Viral Marketing Videos

HubSpot


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