Creating And Executing A Content Marketing Strategy [Free Report]
Content marketing has become an essential part of every brand by now. It helps them establish their authenticity along with brand building.
The Marketing Week team in collaboration with Econsultancy has released a free report on ‘Creating and executing a content marketing strategy’.
The MW team says, “Pulling together insight from interviews from senior marketing leaders and content strategists from some of the UK’s biggest brands, this report identifies best practice approaches, techniques, challenges and opportunities around digital content strategy.
Highlights include:
- How to identify the core process for content strategy in the digital age.
- Definition of some key strategic models that enable the smart application of content in the service of achieving marketing objectives.
- How to use ‘buyer personas’ to inform strategy and how to relate content to the customer journey through customer journey mapping.
- Building an effective content ecosystem and the best ways of linking format selection with objective.
- Developing a testing culture to ensure continuous, not just episodic, test and learn”.
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