Survey reveals decline in voice search usage
Voice search has been expected to bring a lot many opportunities for different sectors in online business as the growth of mobile has been exceptional.
The Higher Visibility team has published its findings from the surveys conducted in 2017 and 2018 highlighting the usage of voice search.
Some of the catchy findings are:
- In 2018, 40% people said they don’t use voice search against 28.7% in 2017
- During these two years the voice search users who used it at least once per week decreased from 27% to 21%.
Talking about the voice search loyalty, Adam Heltzman says, “Still, voice search has earned some loyal fans. Although the number of once-a-month users has decreased from 23 to 15.45 percent over the last year, the percentage of more frequent users has held fairly steady. Over 21 percent of respondents in 2018 said they use voice search at least once a week, while nearly 23 percent use it every day (compared to nearly 26.7 percent and 21.6 percent in 2017, respectively). As we’ll explore below, usage trends are emerging among different age groups, helping us understand not just who’s using voice search but why”.
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