Automation is the key to achieving better marketing ROI. It helps you seamlessly stay in touch with the customers and keep the abreast with your offers. 

But every new thing comes with the hurdles which we need to cope with or solve.

Econsultancy columnist Jeff Rajeck has highlighted major marketing automation obstacles and how marketers are overcoming them. 

Rajeck says, “Econsultancy recently held roundtable discussions on marketing automation at Digital Cream Singapore, in association with Emarsys. Table host Faith Chen, Regional B2B Marketing Lead (APAC), Financial Times spoke with dozens of B2C and B2B marketers throughout the day and collected the marketing automation obstacles people are facing currently, as well as the trends and best practices which may help marketers overcome them. Highlights of the discussions are summarized below.

Deploying marketing automation enterprise-wide 

One of the first issues which came up is that marketers were finding it difficult to spread the adoption of marketing automation at their companies. While most found it relatively easy to implement a marketing automation system in one department, many are finding it difficult to deploy automation across business units.

Some attendees who had successfully done so said that the success of an enterprise-wide programme depended on an organisation’s ‘digital maturity’”.

How marketers are overcoming marketing automation obstacles in 2019

 
Econsultancy
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