Ways to improve your content marketing
Content marketing has become an essential part of our marketing strategy as it delivers long term benefits from a piece you publish online. Though it is not easy to come out with creative pieces but as it is promising the efforts are worthwhile.
Content Marketing Institute columnist Kim Moutsos has shared four content marketing gems to help fellow marketers strengthen their content marketing strategies.
Moutsos says, “Here are some of the lessons that resonated with me long after the newsletters hit people’s inboxes. (Robert’s column is only available in CMI’s Weekly Alert. If you’re not subscribed, you can sign up here.)
Slow your content roll
Robert jets around the world, speaking at conferences, teaching master classes, leading workshops, and, it seems, writing columns while 30,000 feet over a different continent or body of water every week.
Despite (or maybe because of) his own busyness, he gives the side-eye to the notion of “the hustle” – hurrying to get ahead, rushing to try something different because it’s new, and always striving to reach unprecedented heights:
“By definition, no one can be remarkable every single day. If you were, the sheer uniformity of your remarkableness would make it unremarkable”.
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