As a global brand you need to be reaching a wider audience and for doing this you need to adopt a multicultural approach. An effective multicultural marketing approach helps you to gain acceptability.

Content Marketing Institute contributor Sydni Craig-Hart has shared a comprehensive article on why brand should get started with the multicultural marketing approach.

Talking about the presence of multicultural market Sydni says, “Aside from the potential media backlash, if you choose to ignore connecting with diverse audiences, you are losing money and missing opportunities to grow your customer base. Consider this:

  • Women’s buying power and influence drives 70 to 80% of consumer purchases. (Source: Forbes)
  • African Americans are 14% of the U.S. population and spend $1.2 trillion annually. Further, consumers of color show outsized influence in several key consumer categories and increasingly demand businesses do and be better. (Source: Nielsen)
  • Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017)”.

Multicultural Marketing: Why You Need to Get Started

Content Marketing Institute
Sharing is caring