Alexa wants you to change your email marketing approach
Email is one of the most used marketing tools today. And as we know, most of our emails are now read on mobile devices.
The addition of voice-based devices such as Amazon Alexa and Google Home have changed the way consumers access the information online.
A new Alexa feature has given it the capability to read and manage emails. This change would land the email marketers new challenges.
Talking about this new feature, Marketing Land’s Greg Sterling says, “Alexa will read the sender and subject line. Then it asks whether you want to “read, reply, delete, archive or next.” If you ask Alexa to read the email, it will read you the full text of the email. On an Echo Show, with a screen, it will also show you the subject line and sender but it doesn’t show the full email text or images.”
Sterling says, “I found it was a quick way to get through and delete unwanted emails. You can also reply easily. Alexa will read back your reply and ask if you want to send…”
Read the whole post at the link below:
Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. HubSpot has published ‘Sales Analytics: A Simple Guide‘ featuring useful sales analytics statistics. Jay Fuchs says, “Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while […]
Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to perform keyword optimization. He says, ” In this post, you’ll learn how to optimize your new and existing content for any keyword. Step 1. Make […]
Google Search Console helps marketers understand site performance and identify issues. Search Engine Journal contributor Kayle Larkin has published an article explaining whether Google Search Console is a ranking factor. She says, “Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results. You […]
Exposure Ninja founder Tim Cameron has published a new video answering the question ‘Can Twitter Become a Top Ad Platform?’. He says, “In this episode, we’re talking about Twitter’s future potential now that Elon Musk’s acquisition has gone through, including a discussion of our upcoming video about Hello Fresh, talking about landing pages (the good […]
Comments are closed.