Email is one of the most used marketing tools today. And as we know, most of our emails are now read on mobile devices.

The addition of voice-based devices such as Amazon Alexa and Google Home have changed the way consumers access the information online.

A new Alexa feature has given it the capability to read and manage emails. This change would land the email marketers new challenges.

Talking about this new feature, Marketing Land’s Greg Sterling says, “Alexa will read the sender and subject line. Then it asks whether you want to “read, reply, delete, archive or next.” If you ask Alexa to read the email, it will read you the full text of the email. On an Echo Show, with a screen, it will also show you the subject line and sender but it doesn’t show the full email text or images.”

Sterling says, “I found it was a quick way to get through and delete unwanted emails. You can also reply easily. Alexa will read back your reply and ask if you want to send…”

Read the whole post at the link below:

What email marketers should know about Alexa’s latest feature

Marketing Land

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