The power of integrated marketing
Today we have several tools and techniques to reach out the prospects and turn them into customers. In this multitech world it becomes tricky to decide which form of marketing is best for our brand.
An integrated marketing approach is something that could help us build a better way to grow our business online. It helps brands deliver a consistent, seamless, customer-centric content experience across all channels.
Forbes contributor Shama Hyder has shared an article talking about the advantages of integrated marketing.
Hyder says, “Since content is the common currency of every market and consumer touchpoint, integrated marketing increases operational efficiency and drives superior performance through collaboration. The business case for integrated marketing is the move from a cost center to a profit center.
The power to outperform.
As a testament to the power of integrated marketing, research conducted by Gartner has found that Integrated campaigns across 4+ channels outperform single or dual-channel campaigns by 300 percent. Amplifying a consistent message drives value, and according to Kantar Millward Brown, integrated campaigns are 31 percent more effective at building brands.
The fight is real.
These kinds of numbers beg the question of why more marketing organizations haven’t adopted an integrated approach? In more than a decade of partnering with marketing organizations in order to help them achieve integration, this is the short answer I’ve come up with: The fight is real”.
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