Improve lead generation with these strategies
Generating more and more leads is one of the concerns that we marketers have as it helps us to get a portion of those leads that are received.
Entrepreneur contributor Chirag Kulkarni has shared four strategies to help marketers generate more leads for their business.
Kulkarni says, “Once you’ve defined what qualifies a lead for you, connecting those consumers with your sales reps is the next hurdle to clear. Here are four things your business can do to generate more valuable leads before your team members dial a new number.
1. Narrow your focus with geotargeting.
Geotargeting is a powerful tool for easily sifting through large numbers of people to target the ones who are the mostly likely to engage with your business — or even to be looking for what you offer.
Lathan Fritz, founder of Amerisales, shared the two main ways geotargeting helps create qualified leads. “If you run a dental practice in the Chicago area, you don’t want to cast a net on the entire Chicago area. Many of those people are a good 45-minute commute away. With geotargeting, you can instead target only your area code.”
“You can also narrow your focus to people within a region who are most likely to be interested in a niche product,” Fritz continued”.
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