Website development and design are things that you need to constantly stay focused upon. Since your site works as the entry point to your brand it has to deliver a great impression.

Search Engine Land columnist Jacob Baadsgaard has shared five ways to help webmasters keep improving their website design.

Baadsgaard says, “If you want advice on how to design your website, you don’t have to look very far. There are countless articles out there with “best practices” and even more case studies where someone made a specific change to their website and produced incredible results.

The assumption is that if it works for someone else, it should work for you, too.

While there’s nothing wrong with trying these recommendations, not every business will get the same results from the same tactics. In some cases, a tweak that changes someone else’s website for the better could actually hurt your site’s performance.

To avoid this sort of problem, you can’t just change your site on blind faith. You have to test every proposed change and see what works for your business, your audience and your site. With that in mind, let’s take a quick look at a few tests we’ve run at Disruptive Advertising that yielded counter-intuitive results.

1. To stick or not to stick?

Most web designers encourage the use of sticky nav bars. Their logic isn’t bad, either. Your navigation bar makes it easy for people to get around your site, so if the nav bar is always easily accessible, people won’t get frustrated”.

Can you trust website design best practices?

Search Engine Land

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