A newsletters is seen as a publication that arrives in the inbox periodically and offers the information and content from a given domain. It can be a great tool to keep your prospects and customers updated about your offers and updates and stay connected.

The Entrepreneur contributor Thomas Smale has shared three ways a good newsletter can help you drive more business.

Smale says, “There are few better ways to retain and market to existing customers than by offering a newsletter packed with engaging and relevant content, delivered in a consistent manner. Retention is instrumental to a business’ success. According to the Harvard Business Review, it can cost up to 25 times more to acquire a new customer than to retain an existing one. Additionally, enticing your website visitors to receive your newsletters regularly builds your brand, keeps it top-of-mind and drives continuous traffic to your site.

Here, we examine three essential elements of a successful newsletter strategy and how it can drive business for your company.

Acquire subscribers and their consent.

One aspect of email marketing that definitely is on life support is cold emailing. Recent legislation, particularly the European Union’s General Data Privacy Rule (GDPR) and upcoming e-Privacy act — along with the advanced spam detection offered by email service providers (or ESPs) like Gmail and Outlook — have consigned unsolicited marketing emails to the recycle bin of history. For reputable online marketers and businesses, this is no bad thing. It just means working harder to create email newsletters that deliver true value to your subscribers”.

Don’t Underestimate the Power of a Good Newsletter to Drive Business


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