AdWeek is hosting a webinar on ‘What Offline Measurement Says About Digital Performance: In-store Sales Enhance Your Online Footprint’ on Tuesday, July 31 at 1.00 pm EDT.

The AdWeek team says, “While traffic across digital channels continues to grow, brick-and-mortar shopping is still a crucial component of brand revenue, particularly as the major back-to-school and holiday shopping seasons approach. And offline measurement is key to easily gauging the impact of your digital advertising efforts—across the web, mobile web, in-app or connected TV environments—on in-store foot traffic and purchases.

Join The Trade Desk, Oracle and IRI for a dive into how offline measurement can help you optimize your digital campaigns to drive your brand’s bottom line this season. You’ll find out:

  • What offline measurement is and why it’s important
  • How to incorporate offline metrics into your strategy
  • Best practices and insights from industry leaders”.

What Offline Measurement Says About Digital Performance: In-store Sales Enhance Your Online Footprint

AdWeek