Strategies to improve your email open rates
Email marketing performance is analyzed on the open rate, click rate and then comes the conversion. With right methods you can make your subscribers open your emails and initiate an action.
AWeber columnist Lauren Willard has shared an useful article on quickly improving the email open rates.
Willard says, “Less than three seconds.
That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing company Movable Ink. Talk about a short window.
So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.
What Is an Email Preheader?
When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.
Typically, they are 50 to 100 characters or about 6 to 11 words. But they may display differently depending on which device or which Internet Service Provider (ISP) like Gmail or Yahoo! they are opened on. Below you can see an email preheader on a desktop inbox, and another email preheader on a mobile inbox”.
This is a reminder for MarTech’s webinar on October 4, 2022. MarTech is hosting a webinar ‘The 8 Biggest Email Mistakes and How to Avoid Them’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The MarTech team says, “This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, and […]
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. MarTech is hosting a webinar ‘The 8 Biggest Email Mistakes and How to Avoid Them’ […]
MarTech has published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers stay up to date and learn about new and better features in the latest generation of email technology. The MarTech team says, “This 51-page report examines the market for Email Marketing Platforms and the considerations involved in implementation, profiles leading vendors, […]
MarketKit has just been released to automate some of the pesky problems all online marketers face. It consists of four tools: Four tools in MarketKit Email Verification Service This tool detects disposable email addresses, blacklisted email addresses, bounces, spam traps, fake addresses, and abused addresses, thus helping you to achieve great email deliverability. (The […]
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