‘Create Social Video Ads That People Actually Want to Watch: The Key to Reaching Gen Z and Millennials’ Webinar August 8
AdWeek is hosting a webinar on ‘Create Social Video Ads That People Actually Want to Watch: The Key to Reaching Gen Z and Millennials’ on Wednesday, August 8 at 1.00 pm EDT.
The AdWeek team says, “It’s no secret that Gen Z and Millennial audiences overwhelmingly turn to social video for content. But to make the strongest impact, marketers need to get smarter with the video they’re delivering. They must understand how their audiences are embracing digital video destinations like YouTube, Facebook and Instagram, and tailor their content—and the delivery of that content—to the context where their ads appear, as well as their audiences’ preferences.
Hear from digital video experts at Pixability and VidMob for insights on how to stop thumbs from scrolling and keep social video audiences engaged. You’ll find out:
- Why audiences embrace certain video platforms and creative formats
- The differences in consumer viewing behavior across social platforms
- The most effective performance drivers for social video”.
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