Boosting the sales is a concern that every brand always has. With rising competition this challenge becomes even bigger.

Entrepreneur contributor Shweta Sharma has shared eight tips to help marketers boost their sales.

Sharma says, “55% of consumers turn to Amazon first when looking for products online. Now that’s a sizeable number of your potential customers. It also means that onsite search influences offline sales as customers’ search, compare, gather and evaluate information before making the final purchase. Ergo, it’s important that your brand is discoverable when customers are searching for your brand onsite.

These are some of the things that brands should implement to boost sales onsite.

* Have a ‘keyword strategy’ in place

We can do that by ‘keyword harvesting’ for onsite paid campaigns and optimizing onsite product page content. This can be done in two ways

* Discoverability in organic rankings:

It’s very crucial to shortlist the right keywords for your brand. It has to be a mix of brand terms and category terms”.

How to Boost Your Sales Onsite


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