Forbes contributor Serenity Gibbons has published an useful article focusing on the ways to improve your influencer marketing. She has also shared a list of probable influencers who can benefit your brand.

Gibbons says, “According to the 2015 Nielsen “Global Trust in Advertising” report, 83 percent of consumers will trust a peer recommendation, well above any other form of advertisement. That’s because their peers aren’t trying to sell them something. Plus, these recommendations are based on actual experience with specific results.

Done correctly, influencer marketing can deliver an incredible return on investment. A Tomoson study noted, “Businesses are making $6.50 for each $1 spent on influencer marketing, with the top 13 percent earning $20 or more. A resounding 70 percent are earning $2 or more, with the rest either breaking even or failing to generate a return on investment.” The same study concluded influencer marketing was the fastest way to add new customers and the most cost-effective marketing tool.

Where to Find Strong Brand Advocates

While most entrepreneurs don’t have access to a plethora of celebrity endorsers, those who do tend to take advantage — but that’s not a smart move. Because people place most trust in their peers, don’t look to celebrity endorsers as your go-to source for influencer marketing campaigns”.

How Entrepreneurs Can Improve Their Influencer Marketing

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