Voice search: ranking factors you should know
Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics.
Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors.
Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker.
What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study discounts the impact of Schema to some degree and page authority.
Here’s a partial, paraphrased list of the ranking factors:
- PageSpeed is a significant factor; voice search results typically come from faster-loading pages.
- Google relies heavily on very authoritative domains for results, but pages not as much.
- Content that ranks well on the desktop tends to rank in voice search. This might be a correlation rather than causal however.
- Schema may not be a factor: 36 percent of pages voice search results came from pages using Schema”.
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