Google launches ‘AdSense Auto ads’
Google has launched ‘AdSense Auto ads’. The company calls it “a powerful new way to place ads on your site”.
According to Google, machine learning based Auto ads can make smart placement and monetization decisions on behalf of advertisers.
Key benefits of Auto ads are:
- Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.
- Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.
- Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch — there’s no need to change the code again.
Google’s Tom Long & Violetta Kalathaki say, “Auto ads will now start working for you by analyzing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience.
And if you want to have different formats on different pages you can use the new Advanced URL settings feature (e.g. you can choose to place In-feed ads on exampleurl.com/games but not on exampleurl.com/sports)”.
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