Lead generation is the key to get more visitors and engaging them with your content. Marketers need to keep experimenting with various techniques to get more visitors come in.

HubSpot columnist Dan Tyre has shared eight strategies to help marketers generate more leads.

Tyre says, “Most successful salespeople already practice some version of solution selling. They know sales is about consulting around the prospect’s problems, not closing the deal. It’s about letting the prospect define the pace of the process and offering education and advice as a way to build confidence and trust that makes it easy and safe for a client to buy. Here are a few ways you can make it scalable and efficient on your own.

How to Generate Your Own Leads

1. Get on social media and offer to help someone

Most salespeople are on LinkedIn, but may not be using it effectively for generating top-of-the-funnel activity. It is a salesperson’s dream to be able to connect in a high-value, low-effort way to find interested prospects, and social media is a great way to do so.

A few quick recommendations to make sure your LinkedIn Profile looks professional:

  1. Post a professional, relatively current picture that reflects your professional demeanor.
  2. Try to connect with as many people as you can. The more connections you have, the wider your reach will be”.

8 Ways You Can Generate Your Own Leads if You Don’t Have Marketing Support


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