Content Marketing Institute’s ‘2018 Content Marketing Toolkit’
The Content Marketing Institute has released the ‘2018 Content Marketing Toolkit’. This toolkit comprises of tips, templates and checklist to execute content marketing campaigns.
Jodi Harris says, “Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them.
But just because you likely need to work a bit harder to keep your content marketing maturity level on track with your competition and on pace with innovation doesn’t mean you can’t take advantage of a few shortcuts along the way. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.
First and foremost – follow the framework
When I have a tough job to do, I like to break it down into smaller, more manageable parts and tackle one at a time. For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework
- Your purpose and goals: The “why” – why you are creating content and what value you expect it to provide
- Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them”.
Comments are closed.