Avoid content marketing blunders with these tips
Content Marketing Institute columnist Kim Moutsos has shared an article on how marketers can avoid content marketing blunders.
Moutsos says, “Have you hit that moment in the holiday season yet?
You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk).
I tend to get that bah-humbug feeling a couple of days before the new year brightens things again. If there’s one thing that never fails to cheer me, though, it’s unsolicited advice.
Or, rather, Unsolicited Advice, the whip-smart (and unfailingly polite) commentary on marketing missteps Andrew Davis provides in every issue of Chief Content Officer magazine. (You can give yourself that gift for free anytime by subscribing. It’s free.)
Don’t be surprised if you find yourself nodding along and smiling as you read these letters – even if you’ve made similar content gaffes. We’ve all been there. Andrew (with guest advisor Becky Montchal in one case) offers such useful suggestions; you’ll be glad for the tips”.
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