CMI shares 12 types of visual content for blog posts
Blogging is one of the most useful tools for marketing for more than fifteen years. Your blog works as a link with your prospects and customers and keeps them abreast of what you are offering.
Content Marketing Institute columnist Robert Katai has shared 12 types of great visual contents to use in blog posts.
1. Data-driven visuals
To be a well-known leader in your industry, start creating data-driven content. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only.
QuickSprout research reveals that articles with data-driven visuals rank fourth in shareable formats. More noteworthy, the same research shows that blog posts with graphs and charts receive more trackbacks – 258% more than blog posts with other types of images.
For instance, Content Marketing Institute’s annual benchmark research on the industry includes a lot of data-based visuals. Someone who needs statistics to back up an article regarding the importance of content marketing is likely to use CMI’s data-driven visuals. Take for example SEOPressor’s article for beginning B2C content marketers”.
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