With more than 600 million Instagram is one of the most popular social networking platforms today. With appropriate engagement strategies marketers can make most out of the Instagram campaigns.

Entrepreneur’s VIP contributor Jayson DeMers has shared eight ways to help marketers get more engagement on Instagram.

DeMers says, “How do you get more engagements, including likes and comments, on Instagram? Try these strategies:

1. Use strong, solid colors.

Your first job is to stand out from the crowd. All your users will likely be following dozens, if not hundreds, of other people and brands — many of whom they’re close to. Cutting through all that clutter isn’t easy, but if you don’t do it, you’ll never grab customers’ attention, let alone earn their likes.

According to a study by Curalate, images with blue as a dominating color tend to get 24 percent more likes than any other color. But images that are dominated by a single color almost always outperform those without one. Make sure that most (if not all) of your images feature shades of one strong color to help them pop out of the newsfeed.

2. Use calls to action.

Just as happens with any other online marketing strategy, if you want to see results, you need a strong call to action”.

8 Ways to Get More Engagement on Instagram


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