Interactive marketing is all about reactions and changes in your marketing strategy based on the actions of individual customers and prospects. It covers content marketing, trigger-based marketing, event marketing and much more.

Entrepreneur contributor AJ Agrawal has shared four tips to make your marketing interactive. One of the best ways that leads to interactive marketing is involving your audience in the process.

On audience involvement, Agrawal says, “Stay on social media long enough, and you’re bound to see tons of calculators, quizzes and infographics come your way. What makes those vehicles so effective? They grab your attention and draw you into the story.

Your input is what makes these marketing experiences feel a little unique, a little different and a lot more customized”.

4 Ways to Interactive Marketing

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