Pinterest has announced that it is going to use photo data to target ads on its network. This new update will help Pinterest users easily connect to the products they are finding.

Pinterest team says, “When a potential customer spots a table they like the looks of on Pinterest, visual discovery helps us recognize the style, textures and shapes that make it unique. We can identify it as a “rectangular, mid-century modern dining table,” and show similar products that match the look and feel.

We help people find your ads in the very same way, connecting people to products they like the looks of, but don’t quite have the vocabulary to describe. As a result, your ads feel more relevant, and they can reach audiences you may not have considered before. And it all happens automatically. You don’t have to do a thing”.

Pinterest to Use Image Recognition for Ad Targeting

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