‘Here’s Why Email Send Times Matter a Lot’ – AWeber
Olivia Dello Buono says, “Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication.
“Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of Brand Driven Digital. “Social media comes and goes. If we’re connected via email, we’re connected for the long haul.”
And communication requires two parts: the sender and receiver.
If the receiver isn’t in the right frame of mind to process your message when you relay it, you might as well be talking to yourself. Like any form of communication, your emails are going to have more of an impact if you can learn how to use timing to your advantage.
In this post, we’ll take a closer look at how email send times can impact your overall performance, as well as ways to optimize for success”.
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