‘4 Analytics Reports Every Content Marketer Should Use’ – CMI
Michele Linn says, “While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions.
Once you understand what this data is and how to track it, you’ll be able to mix and match insights to take advantage of opportunities with your web-based content, driving more traffic to your website and (more importantly) doing more with the traffic you have.
Traffic
Why this report is useful:
The traffic report (referred to as Pages report in Google Analytics) looks at the pages getting the most traffic on your website. By default, it also displays metrics such as time on site and bounce rate”.
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