‘Mobile app usage grows by 28%: Where are users spending their time?’ – EConsultancy
Nikki Gilliland says, “Flurry’s State of Mobile Europe report has revealed that UK mobile app usage grew by 28% in 2016. The report also states that the usage seen across the EU is reminiscent of global figures from approximately six months ago.
So, it appears consumers are spending more time in mobile apps than ever before.
But what kind of apps are they using exactly? Here are a few of the most interesting charts from Flurry’s report, along with a bit of insight into the findings.
First, a bit of housekeeping. The report draws on Flurry’s global footprint, which includes 940,000 applications, across 2.1bn devices, in 10bn sessions a day.
Social and messaging apps reign supreme
In 2016, UK mobile users continued their rapid uptake of social media messaging apps, with usage in this category increasing by 46%. Globally, usage also increased by 44%, helping mobile to achieve a session growth of 69% year-on-year”.
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