Jonathan Long says, “Grab your phone and look at the last few text messages you sent and received. I’m willing to bet there were some emojis used.

They are quickly entering the world of marketing — email subject lines are now full of emojis, and you can even order from Domino’s by simply texting them the pizza emoji.

Soon, it won’t just be trendy to use emojis in your marketing — it will be essential. While I’ve used them with some success in email marketing campaigns, I wanted to see what tips other business owners had regarding how to effectively use emojis.

I sent out a request via Help a Reporter Out (HARO) and connected with six other business owners to discuss this new marketing tool. Below are six tips to help you use emojis effectively in your marketing campaigns”.

6 Tips to Using Emojis in Your Marketing Campaigns


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