Barry Levine says, “Live-streamed video took another step toward becoming a new kind of broadcasting with the release today by Traction Labs of its Live Suite.

The San Francisco-based company offers a platform for connecting influencers and bloggers with video content. As part of that service, it began providing simultaneous distribution of recorded video streams to multiple sites and social networks.

Last June, it offered the first distribution to multiple destinations of a live video stream, for a rally that Vermont Senator Bernie Sanders held in San Francisco.

Today, it has productized that service with its Live Suite for audience engagement and promotion around live streams.

President and COO Scott Young told me that distributed streams are generally used by the video creators as a way to promote an event, drive traffic back to the originating site and gain viewership. He said that Traction is now doing about 10 live-stream events monthly, with roughly 60 percent involving gaming and the rest created by retail and consumer tech brands”.

Traction Media launches Live Suite for delivering a live video stream across many sites

Martech Today

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