Tamar Weinberg says, “Facebook is constantly refining their Trending tab. Today, the company announced a number of refinements that build upon the evolving feature.

The main elements encompass the addition of a publisher headline below each topic name, an improved system to determine what stories are trending and regional targeting of stories.

The headline addition simply alludes to the type of source that is being cited in the story. Similar to an older version of Trending where more information was provided, which was announced in September, this newer and very welcome change seems to indicate that people are appreciative of more context into a story; the change will likely also boost engagement.

This improved version seems to also suggest that less isn’t necessarily more and that Facebook has finally been able to algorithmically report on stories in a way that people can relate to”.

Facebook’s Trending updates deemphasize personalization and leverage publishers

Marketing Land

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