Marc Wayshak says, “t’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: A high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling.

When done right, B2B sales have the potential to be both extremely lucrative and deeply rewarding. The following eight selling strategies are real-world tips from insiders who routinely close huge B2B sales. Implement these tips, and you’ll develop an approach that helps you close more B2B sales — right away.

1) Skip straight to the real decision makers.

Most businesses put their buyers and purchasing managers on the frontlines of buying situations — but they’re not actually qualified to make any buying decisions. That’s why the most successful B2B salespeople skip right over those folks, and straight to the real decision makers.

Don’t waste your time developing relationships with buyers or purchasing managers, no matter how convenient or comfortable it may feel. They simply don’t have the budget — or the power — to make an actual investment in your product or service. Instead, sell only to high-level decision makers who have the power and budget to actually tell you “yes”.

2) Sell actual business results and outcomes.

Businesses aren’t interested in your product or service. They’re interested in the results and outcomes you can help them achieve”.

8 Insider Tips for Closing More B2B Sales

HubSpot

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