Dayna Winter says, “Think back to the last time you bought something online.

Did you consciously think about the design of the site? Maybe not. If the design was doing its job, it wasn’t demanding attention. It was quietly allowing the products to shine, and helping you to make your purchase in the most seamless way possible.

Now, think about the last time you left an ecommerce store frustrated, abandoning your shopping mission before even reaching the cart. I’ll bet design was top of mind that time. Bad design is obvious, leaving customers confused and irritated, and costing merchants a sale.

It’s that important.

I’m not a designer. A little art school, and a lot of years of consuming culture have given me an appreciation for great design. But I can’t always put a finger on why it’s great. Or how the designer arrived at each aesthetic decision.

Ecommerce design involves more than just how the website looks—it considers how it works and the flow from one place to the next, how it tells a story and the mood it evokes. Ecommerce website design cares about the marriage between form (true-to-brand visual decisions) and function (a simple-to-navigate experience)”.

Building a Beautiful Online Store: 15 Design Experts Share Their Tips and Advice

Shopify Blog

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