Silvio Porcellana says, “It is becoming increasingly difficult for low budget app developers to get noticed in today’s crowded marketplace, due to the market saturation as well as a lack of a clear marketing strategy. Developing a strategy for promoting your app can mean the difference between a Flappy Bird and an Everpix.

What’s Everpix? Well, back in 2012, they were set to be the biggest photo sorting app on the app store and with more than 55,000 members, they had the beginnings of a loyal customer base. But they put all their eggs in the ‘development’ basket and neglected the marketing side of things. Unable to grow their user base, the company ran out of capital and the app was scrapped.

While this sounds like the worst-case scenario for most app developers, there are certain things you can do to prevent your mobile apps from suffering the same fate”.

How Developers Should Market an App

Business.com

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