Nikki Gilliland says, “Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year – even extending the event to an entire two weeks.

Here’s a look at how six UK brands are honing in on bargain-hungry consumers.

AO saw record sales figures from Black Friday 2015, and by the looks of it, it is banking on a repeat performance this year.

Instead of simply focusing on Black Friday (and Cyber Monday), it is selling all week-long”.

How UK retailers are promoting Black Friday online


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