Q Manning says, “”There’s an app for that” used to be a tongue-in-cheek slogan in the iPhone’s early days. Now, it’s a fact of life: By 2020, it’s estimated that 6.1 billion people will rely on smartphones. Users will install 210 billion apps between now and then, a trend that will earn developers a collective $57 billion in revenue in 2020 alone.

Apps are quickly becoming a brand imperative. But going after downloads or in-app purchases isn’t enough anymore; those are just the beginning stages of a product’s life cycle. To make apps a part of long-term growth strategies, companies must evolve these products based on users’ behaviors.

Every business needs an app

The app industry is big — and getting bigger — but the major proportion of the industry’s usage and revenue are still concentrated among the top 200 apps. Localytics found that 20 percent of apps are used only once. Consumers are far more likely to use Facebook, Twitter and YouTube than spend time exploring more novel smartphone products”.

3 Strategies for Taking a Bite out of the Booming App Market

Entrepreneur

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