AJ Agrawal says, “Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that is significantly influencing business intelligence is marketing automation.

But marketing automation in and of itself is not going to give your business a new lease on life. Sometimes, the top marketing tools can do your business more harm than good.

That’s not to say that when you you automate your marketing tasks, you don’t stand to gain a lot. But you do have to do it correctly. Here are five incorrect applications.

1. You believe in the myth of ‘one and done.’ 

When people think “marketing automation,” they think they can install a tool and it will take care of everything for them. Marketing automation still requires constant monitoring“.

5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

Entrepreneur

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